Walgreens x Allure, Self

In partnership with Walgreens and leading Condé Nast publications—Glamour, Self, and Allure—we produced a branded video content series exploring beauty, confidence, and authenticity through the lens of cultural icons and real stories. Each film highlighted a different facet of modern beauty, from body image to motherhood, with storytelling tailored to resonate with each publication’s unique audience. Role & Contribution Art Direction & Design: Assisted with creative development from concept through execution, ensuring visual alignment with both brand and editorial identity. On-Set Art Direction & Production: Assisted with styling, set details, and overall look and feel during shoots to create environments that elevated talent’s stories Creative Consistency: Designed visuals that allowed each story to reflect the publication’s personality while maintaining campaign cohesion. Creative Direction: Jordan Rein Lead Producer: Sasha Smyslova Photography: Tom Corbett

Client

Walgreens

DELIVERABLES

- Video with cutdowns for social - Print ads (Glamour & Allure) - Social ads & media banners

Year

2017

Role

Art Direction, Design